2023 has been a year of generative AI, new privacy implementations, surging trends across many different industries – and we’re only six months in. Teams are also evolving, bringing more data-driven individuals to the forefront of previously creative-led departments.
As always, Think with Google has been on hand to provide readers with forward-thinking insight, key data, and essential information. But, as we hit the halfway mark of 2023, which pieces have proven to be the most popular?
1) ‘Back to the Future’ – The old marketing feature that will drive new marketing success
Sometimes you have to look at something from the past to realise its value in the present — and the future. AI-powered language upgrades have made broad match, an old marketing feature, a much more effective tool for search advertising today. However, it still requires the input and creativity of a team to be truly successful.
2) The power of introverts in marketing
“The marketing industry is changing — and with it the value of introverts. In an era defined by data, analysis, and the ability to connect with audiences, the skill set of the introvert is in demand.”
Raja Saggi – director, marketer, introvert – discusses how the world of marketing has evolved to be more data-driven and, with that, why the quieter ones in the room can play an important part.
3) The future of retail: Global trends shaping the next 5 years
Retailers worldwide have faced a disruptive climate for quite some time, and the path forward remains uncertain. As Generation Z’s spending power continues to grow, customers’ expectations soar, and AI’s importance builds, Google analysed shopping behaviour and identified four critical trends that could impact the retail industry from now until 2028.