2023 really has been a year to remember. The greenery-clad walls of the Wonderwoods Vertical Forest – a new office and residential tower block in Utrecht, Netherlands – opened. In Denmark, five historic Viking age fortresses have been added to the UNESCO World Heritage list. And Belgium became the first EU country to legislate for a four day work week.
But what else have Think with Google readers been enjoying through 2023, and what does that teach us for 2024 planning?
It’s time to reveal the marketing insights and thought leadership articles you’ve been most inspired by this year. So, if you've missed any of them, here's your chance to rediscover the creative insights, retail trends, AI application, and privacy guides that fellow marketers have been reading over the past 12 months.
There can be few marketers who’ve never heard of Bozoma Saint John. Former CMO of Netflix, turned author, Bozoma headlined the Uncover event to share her perspective on performance marketing, creativity, collaborations, and more.
Discover how encouraging creative freedom, taking risks, and authenticity can combine to help marketers uncover the unknown in 2024.
Boston Consulting Group (BCG) is a top consulting firm globally. Managing director, Silvio Palumbo is an expert in bringing an AI-enabled approach to marketing platforms.
In this exclusive article, Silvio revealed the ways of working with AI that Nordic and Benelux marketers could adapt for success in the new retail landscape.
Data and Measurement strategy
Privacy is top of mind for all marketers right now, and alongside that, data and measurement strategies to grow your business in a future proof way.
Swedish-born music technology company Epidemic Sound looked to lifetime value to help them understand their audience, how to optimise their budgets, and grow their reach.
Retail innovation perspective
In 2023, for the first time ever, the number of online Dutch shops surpassed the number of physical stores in the Netherlands.
That’s why an omnichannel retail strategy has never been more important to marketers. Here, the team at MediaMarkt Benelux, revealed how they used strong online marketing to increase footfall and sales in its high street shops.
Tips to succeed on YouTube
In the Netherlands, watch time of humour videos on connected TV via YouTube grew over 20% year on year.
This was a trend Dylan Haegens, and the team at Haegens Media, were only too aware of, having spent the last decade producing comedy sketches. Learn why the team decided to pivot to the Shorts format, and the results they achieved.