Data-driven attribution Playbook

Before someone makes a purchase on a website, they may have performed several different searches and clicked on several different ads. Typically, all the credit is given to the last ad the customer clicked on prior to conversion. But, was it really just that last click that drove the customer to convert? Download this Playbook to explore the algorithmic approach to attribution, why Data-Driven Attribution [DDA] plays a key role and the click-pathway to success.