The Cannes Ads Leaderboard celebrates the YouTube ads that viewers have chosen to watch since last year’s Cannes Lions Festival. For the first time in five years, an ad from the MENA region placed in the top ten: Orange Go (Egypt) ad ranked third globally. Roya Zeitoune, YouTube culture and trends lead for EMEA says, “The Ads Leaderboard winners tap into the things that make for successful ads. Some evoke an emotional response, others use humor or celebrities — or a combination of those three elements.” Orange Egypt's chief marketing officer, Maha Nagui, said that the winning formula for them was included humor, a catchy jingle and a campaign based on strong consumer insights.The top ten winning ads are below.
