Insights. Ideas. Inspiration. Take your marketing further with Google. Think with Google. Feature of the week 2024 YouTube Works Awards: 3 lessons from the winning U.S. campaigns Our stellar panel of industry leaders has chosen a standout slate of 2024 YouTube Works Awards winners that exemplify more than just creative effectiveness. Get inspired by how these brands experiemented with format, music, and genre to reach new heights. Feature of the week 2024 YouTube Works Awards: 3 lessons from the winning U.S. campaigns Our stellar panel of industry leaders has chosen a standout slate of 2024 YouTube Works Awards winners that exemplify more than just creative effectiveness. Get inspired by how these brands experiemented with format, music, and genre to reach new heights. Consumer Insights United States Article Article Win more high-value customers and drive sustainable growth United States Article Article Keep momentum post-Cyber Week to win this holiday season United States Article Article A shorter holiday shopping season brings higher stakes. Make every connection count Case Study Case Study How Pandora unlocks incremental value all holiday season long Marketing Strategies & Innovations Article Article 4 big ideas from Google Zeitgeist 2024 Global Case Study Case Study Creating the impossible ad with AI: Tombras United States Article Article Inside Google Marketing: How we’re using AI Article Article Cut through the AI noise with the 3 A’s United States Article Article How we’re joining the effort to make advertising more accessible Global Article Article AI in Search: Brendon Kraham breaks down what it means for advertisers Global Case Study Case Study Creating the impossible ad with AI: Monks Global Perspective Perspective Curiosity, Search, and Ads in the AI era In-Depth Reading Focus on Canada Keep up with the latest trends shaping Canada’s marketing landscape, from shifts in consumer habits to best-in-class customer case studies. 10 Collections Big Thinkers Think big with Canada’s thought leaders, as they share their perspectives on topics that are top-of-mind for marketers. 6 Collections Back to Basics Explore digital best practices with Google experts to ensure your marketing fundamentals are strong and effective. 13 Collections AI in Marketing Dig into the latest research and learn how leading marketers are putting Google’s AI-powered tools and solutions to use. 7 Collections Inclusive Marketing Perspectives, insights, and resources for expanding diversity, equity, and inclusion in our work and beyond. 18 Articles Video Library Explore our video library to get perspectives from industry luminaries, learn new marketing techniques, find creative inspiration, and more. 20 Collections Marketing on YouTube Every day, millions of viewers go deep on YouTube content and creators. Get the latest in creative insights, trends, and strategies. 15 Articles Creativity Creativity grabs attention and inspires action. Discover how data at the intersection art and technology can connect with audiences. 19 Collections Tools Insights Finder Go beyond demographics to find who matters most to your business. Google Trends Gauge consumer search behavior with real-time search trends. Market Finder Get data and insights to identify your next global markets.
