Insights. Ideas. Inspiration. Take your marketing further with Google. Think with Google. Feature of the week Give your annual marketing plan a makeover Is your team having trouble getting C-suite buy-in for your marketing plan? Find out from our first Guest Thinker, Kellogg School of Management professor Jim Lecinski, how to reframe your ask as an investment that drives outcomes. Feature of the week Give your annual marketing plan a makeover Is your team having trouble getting C-suite buy-in for your marketing plan? Find out from our first Guest Thinker, Kellogg School of Management professor Jim Lecinski, how to reframe your ask as an investment that drives outcomes. Consumer Insights United States Article Article A shorter holiday shopping season brings higher stakes. Make every connection count Global Article Article Understand customer mindsets to make every holiday connection count Global Article Article The 2024 retail guide: Put Google AI to work to drive profitable growth for your business Global Article Article Lean into AI to engage and convert customers across the funnel Marketing Strategies & Innovations Global Case Study Case Study How Omnicom Media Group leads clients into the future of video buying Article Article Fandoms are shaping mainstream pop culture. Here’s how brands can keep up Collection Collection The future-ready CMO Global Article Article To stand out in the Shorts feed, make ads that blend in Article Article L’Oréal CDMO Asmita Dubey reveals why bringing together technology and creativity is a thing of beauty Global Case Study Case Study How an AI experiment put Pixel fans in the driver’s seat Global Article Article AI for marketing: from hype to how Global Article Article Advertising is still a force for LGBTQ+ equity. Here’s why In-Depth Reading Focus on Canada Keep up with the latest trends shaping Canada’s marketing landscape, from shifts in consumer habits to best-in-class customer case studies. 10 Collections Big Thinkers Think big with Canada’s thought leaders, as they share their perspectives on topics that are top-of-mind for marketers. 6 Collections Back to Basics Explore digital best practices with Google experts to ensure your marketing fundamentals are strong and effective. 13 Collections AI in Marketing Dig into the latest research and learn how leading marketers are putting Google’s AI-powered tools and solutions to use. 7 Collections Inclusive Marketing Perspectives, insights, and resources for expanding diversity, equity, and inclusion in our work and beyond. 19 Articles Video Library Explore our video library to get perspectives from industry luminaries, learn new marketing techniques, find creative inspiration, and more. 20 Collections Marketing on YouTube Every day, millions of viewers go deep on YouTube content and creators. Get the latest in creative insights, trends, and strategies. 15 Articles Creativity Creativity grabs attention and inspires action. Discover how data at the intersection art and technology can connect with audiences. 19 Collections Tools Insights Finder Go beyond demographics to find who matters most to your business. Google Trends Gauge consumer search behavior with real-time search trends. Market Finder Get data and insights to identify your next global markets.
