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Top insights from 2020 to lead you into 2021

In a year like no other, Canadian marketers found creative ways to reach customers, shift campaigns and pivot their marketing strategies. As we look ahead to a new year, we’re reflecting on some of our most thought-provoking articles and insights from 2020.

Canadian marketing perspectives

Our most-read insights from the Google Canada team and Canadian industry leaders.

Top Back to Basics articles

In 2020, many marketers went back to digital marketing basics. Here are our most-read tutorials and practical guides of the year from our Back to Basics series.

Top global perspectives

These global insights and perspectives from Google experts were our most-read of the year.