Constant Consideration Research Study

January 2013

Digital is changing the habits of auto shoppers, turning pre-market, in-market, and post-market phases into a cycle of constant consideration in which brand influence can be won or lost at any point. Though 63 percent of consumers enter the market with a brand in mind, only 20 percent will ultimately purchase that brand. This study reveals where the greatest opportunities for influence arise and how to take advantage of them.

Constant Consideration: Brand Choice on the Path to Vehicle Purchase