Digital is changing the habits of auto shoppers, turning pre-market, in-market, and post-market phases into a cycle of constant consideration in which brand influence can be won or lost at any point. Though 63 percent of consumers enter the market with a brand in mind, only 20 percent will ultimately purchase that brand. This study reveals where the greatest opportunities for influence arise and how to take advantage of them.
Constant Consideration Research Study
January 2013
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