Digital is changing the habits of auto shoppers, turning pre-market, in-market, and post-market phases into a cycle of constant consideration in which brand influence can be won or lost at any point. Though 63 percent of consumers enter the market with a brand in mind, only 20 percent will ultimately purchase that brand. This study reveals where the greatest opportunities for influence arise and how to take advantage of them.
Constant Consideration Research Study
January 2013
Others are viewing
Marketers who view this are also viewing
-
TutorialTutorial
Constant Consideration: Brand Choice on the Path to Vehicle Purchase
-
Product InformationProduct Information
Video ad formats
-
VideoVideo
Winning the Zero Moment of Truth - B2B
-
ReportReport
Winning the Zero Moment of Truth eBook (2011)
-
ArticleArticle
How brands like Aveda and Kraft Heinz are unlocking the value of full-funnel marketing
-
ReportReport
Build a content plan