Michelle Scruggs

Michelle Scruggs

Performance Media Lead Google North America

1 Prosper Insights & Analytics, U.S., NRF's Annual November Holiday Consumer Survey, 2020.

2 Adobe Analytics, U.S., 2020 Holiday Shopping Trends, 2020.

3 Google commissioned Ipsos COVID-19 tracker, U.S., n=1,000 online consumers 18+, Aug 12–15, 2021.

4 Google/Talk Shoppe, U.S., Why Video study, n=2,000 A18–64 gen pop video users, Feb. 2020.

5 Prosper Insights & Analytics, U.S., NRF’s Annual November Holiday Consumer Survey, Nov. 1–Dec. 31, 2020.

6 Adobe Analytics, U.S., 2020 Holiday Shopping Trends, 2020.