Land Rover Engages 12 Million Consumers and Drives Sales With Cross-Channel Strategy

September 2014

In the market for a new car? Today's auto shoppers head online to start their search. To meet these informed customers, Land Rover partnered with Google to develop a cross-channel strategy that engaged them at critical points of the purchasing journey and helped drive nearly 15% of sales online. See more in the infographic below.

Cross-Channel Marketing Drives Land Rover's Digital Sales