New Vehicle Purchase Path Cross-Shopping Analysis

July 2012

Investing in a vehicle is a big purchase, so how do consumers go about choosing their next set of wheels? Google set out to better understand new consumers' path to purchase when buying a car. Analyzing search behaviors, we found that car shoppers enter the process with an open mind, engage in heavy cross-research, and compare brands throughout the entire process.

When the Path to Purchase Becomes the Path to Purpose