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From 2015 to 2016, time spent on YouTube grew 40% faster among adults 35+ than among adults overall.

Google-commissioned Nielsen study, Total minutes spent among persons 18+ on YouTube, Nielsen Total Media Fusion, April 2016.

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Face-reveal videos experience a 31X increase in average monthly uploads between between 2014 and 2018.
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Over the past year, watch time on YouTube of episode and movie recaps has more increased 50%.
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4 X

Over the past year, watch time on YouTube of highlight and scene compiliation videos has quadrupled.
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> 2 X

Over the past year, watch time on YouTube of "what you missed" entertainment videos has more than doubled.
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90% growth in watch time of episode preview and prediction videos on YouTube over the past year.
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75% growth in watch time of cast and character videos on YouTube over the past year.
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