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From 2015 to 2016, time spent on YouTube grew 40% faster among adults 35+ than among adults overall.

Google-commissioned Nielsen study, Total minutes spent among persons 18+ on YouTube, Nielsen Total Media Fusion, April 2016.

Related Data

> 3 X

Watch time of “study skills” videos on YouTube has increased more than 3X YOY.
Google Data

> 50 %

The hours of content uploaded to YouTube from channels in the Philippines have grown more than 50% over the last year.
Google Data

1.2K

1.2K channels on YouTube have descriptions including “van life,” “van living,” “life in a van,” or “living in a van.”
Google Data

> 2.5 X

Watch time of recipe-related videos increased by 2.5X over the past two years.
Google Data

Over 1K years of watch time on “shopping spree” videos over the past two years.
Google Data

50B minutes of gaming content were watched on YouTube in the last 12 months.
Google Data