AARP's 6-second and 15-second ads on YouTube have combined to deliver a 13% lift in brand favorability and a 22% lift in ad recall among people age 45–64.

Related Data

Searches for "how-to" sports videos on YouTube have more than doubled in the past year.

Google

YouTube viewers use the platform for help with a problem they’re having with their work, studies, or hobbies.

2and2/Google

How watching videos on YouTube makes people feel

2and2/Google

Freestyle scootering, like other "lifestyle" sports, has more than tripled in watch time on YouTube in the past year — faster than any of the four major televised sports.

Google
75%

of shoppers surveyed say they have used a Google product (Search, Maps, YouTube) in the past week to help with their shopping.

Google/Ipsos

Watch time of “study skills” videos on YouTube has increased more than 3X YOY.

Google Data