AARP's 6-second and 15-second ads on YouTube have combined to deliver a 13% lift in brand favorability and a 22% lift in ad recall among people age 45–64.

Related Data

Searches for "how-to" sports videos on YouTube have more than doubled in the past year.

YouTube viewers use the platform for help with a problem they’re having with their work, studies, or hobbies.

How watching videos on YouTube makes people feel

Freestyle scootering, like other "lifestyle" sports, has more than tripled in watch time on YouTube in the past year — faster than any of the four major televised sports.


of shoppers surveyed say they have used a Google product (Search, Maps, YouTube) in the past week to help with their shopping.

Watch time of “study skills” videos on YouTube has increased more than 3X YOY.