This infographic breaks down what makes African Americans such a valuable market for advertisers. Not only are 69% active online buyers, they're also very social. They interact across platforms, share their thoughts, search actively and are more receptive to online marketing.
African-American Digital Consumers Infographic
October 2011
Others are viewing
Marketers who view this are also viewing
-
CollectionCollectionCollection
Search
-
ReportReport
Understanding consumers' local search behavior
-
ReportReport
Mobile Search Moments Study
-
ArticleArticle
How people decide what to buy lies in the ‘messy middle’ of the purchase journey
-
Product InformationProduct Information
Google Display Network
-
ArticleArticle
Research shows how digital connects shoppers to local stores