2 in 3 people say they can achieve the same goal on a brand’s mobile site as they can on its app. Appears In 4 insights into how shoppers use apps and mobile sites Related Content How one retailer is shifting to an AI-first mentality Calling all marketers: Insights that will shape your mobile strategy Why wait? A Progressive Web App can drive mobile revenue right now Related Data 63% of smartphone users are more likely to purchase from companies whose mobile sites or apps offer them relevant recommendations on products they may be interested in. 51% of smartphone users are more likely to use a company or brand’s mobile app when browsing or shopping on a smartphone because they can get rewards or points. 50% of smartphone users are more likely to use a company or brand’s mobile site when browsing or shopping on a smartphone because they don’t want to download an app. 30% of smartphone users are more likely to use a company or brand’s mobile site when browsing or shopping on a smartphone when making a one-time purchase. 58% of smartphone users feel more favorable toward companies whose mobile sites or apps remember who they are and their past behavior. 60% of smartphone users have contacted a business directly using the search results (e.g., “click to call” option).