1 in 3 boomers say they use YouTube to learn about a product or service. Appears In 3 unexpected reasons baby boomers are turning to YouTube Related Content 3 viewer behaviors we saw play out on YouTube in 2018 Targeting 50+ consumers without a digital plan? AARP says you’re making a mistake Three ways voice assistance is resonating with baby boomers Related Data 75% of shoppers surveyed say they have used a Google product (Search, Maps, YouTube) in the past week to help with their shopping. Over 70% of shoppers say online video has helped them learn more about an auto product they intend to buy. 50% of electronics shoppers say they purchased products they discovered on YouTube. 45% of “dress” searches contain a reference to an event, like a wedding or graduation. Searches for “best” in the apparel category increased by over 15% over the past two years. 1 in 6 of all searches for bottoms (trousers, shorts, skirts, etc.) reference a gender-related term, for example “women's shorts.”
