1 in 3 boomers say they use YouTube to learn about a product or service. Appears In 3 unexpected reasons baby boomers are turning to YouTube Related Content 3 viewer behaviors we saw play out on YouTube in 2018 Targeting 50+ consumers without a digital plan? AARP says you’re making a mistake Three ways voice assistance is resonating with baby boomers Related Data 59% of shoppers surveyed say that being able to shop on mobile is important when deciding which brand or retailer to buy from. 87% of shoppers surveyed say knowing they got a good deal is important to them when deciding which brand or retailer to buy from. A global survey found that 56% of in-store shoppers used their smartphones to shop or research items while they were in a store in the past week. 85% of shoppers surveyed say product information and pictures are important to them when deciding which brand or retailer to buy from. 53% of shoppers surveyed think their shopping experience would be better if a retailer's loyalty or rewards program activated automatically at checkout. 49% of shoppers surveyed think their shopping experience would be better if retailers offered promotions or deals specific to past purchases.