> 45 %
of beauty shoppers said they watched a “how-to” video that used the product on YouTube for inspiration before purchasing a beauty product.
of beauty shoppers said they watched a “how-to” video that used the product on YouTube for inspiration before purchasing a beauty product.
Google/Deloitte, U.S., CPG Digital Influence, CPG Shoppers n=1,745, 2017.
As of mid-November 2023, U.S. holiday shoppers have 33% of their holiday shopping complete, which is 1 percentage point higher than the same time last year.
As of November 12, 2023, 11% of Americans said they had already bought Black Friday deals and 24% said they were going to start buying Black Friday deals soon.
Americans who shop for major sales events have different opinions on when is the best time to do so: 15% say before, 33% during, 13% after and 22% say it doesn’t matter because the entire period has good deals.
In 2022, the daily volume for shopping-related searches containing “vs” was over 90% higher during the week of Black Friday and Cyber Monday compared to the month of September.
Searches for “christmas tree on sale” have grown over 150% WOW, and searches for “christmas tree storage bag” have grown over 350% WOW.
Searches for “things to ask for for christmas” have grown over 85% WOW, and searches for “what do I want for christmas” have grown over 100% WOW.