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Heading into the 2019 Black Friday-Cyber Monday (BFCM) weekend, 33% of purchases yet to be made are because the shopper is waiting for a sale.

Google/Ipsos, U.S., “Holiday Study,” Online survey, 18+ who shopped in the past two days. Week 1 (Nov. 1–6) n=372 Holiday Shopping Occasions P48hr–Non-Purchase, Nov. 2019–Jan. 2020.

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59% of shoppers surveyed say that being able to shop on mobile is important when deciding which brand or retailer to buy from.
Google/Ipsos
87%

of shoppers surveyed say knowing they got a good deal is important to them when deciding which brand or retailer to buy from.
Google/Ipsos

A global survey found that 56% of in-store shoppers used their smartphones to shop or research items while they were in a store in the past week.
Google/Ipsos
85%

of shoppers surveyed say product information and pictures are important to them when deciding which brand or retailer to buy from.
Google/Ipsos
53%

of shoppers surveyed think their shopping experience would be better if a retailer's loyalty or rewards program activated automatically at checkout.
Google/Ipsos
49%

of shoppers surveyed think their shopping experience would be better if retailers offered promotions or deals specific to past purchases.
Google/Ipsos