Among the top Black Friday searches are: "cyber monday vs. black friday," "which is better black friday or cyber monday," and "is cyber monday as good as black friday."

Related Data

Mobile searches for "____ brands" jumped during the 2016 holiday season and are still rising. Some examples: "men's watch brands" (+70%), "best purse brands" (+140%), "makeup brands" (+150%).

Google

In 2016, mobile searches for "black friday ad(s)" peaked on Thanksgiving.

Google

In 2016, mobile searches for "where to buy" peaked on Christmas Eve.

Google Data

Black Friday: Branded searches vs. non-branded searches

Black Friday Brand Search SVG
Google
86%

of people who continued to shop after Christmas week used Search for holiday-related shopping.

Google/Ipsos

Mobile searches related to “best Black Friday” have grown over 80% in the past two years.

Google Data