Only about 18% of shoppers consolidate all of their shopping to the Black Friday-to-Cyber Monday weekend. And by the Black Friday and Cyber Monday period, shoppers have already completed 42% of their holiday shopping.

Related Data

51%

of shoppers surveyed say they use Google to research a purchase they plan to make online .

Google/Ipsos
59%

of shoppers surveyed say they use Google to research a purchase they plan to make in-store or online.

Google/Ipsos

46% of shoppers surveyed confirm inventory online before going to store.

Google/Ipsos

59% of shoppers surveyed say they research online before they buy to ensure they are making the best possible choice.

Google/Ipsos
70%

of shoppers surveyed say the ability to shop in person/in a store is important when deciding which brand or retailer to buy from.

Google/Ipsos