72% of Black Friday shoppers visit a full- or quick-service restaurant while they’re shopping. Related Data 72% of the top 25 highest sales days for restaurants last year were in November and December. 89% of dining research is done by mobile before visiting a restaurant. 86% of people who continued to shop after Christmas week used Search for holiday-related shopping. > 50 % Mobile searches for “best ___ chocolate” have grown by over 50% in the past two years (e.g., “best dark chocolate” and “best hot chocolate”). People say they’ve only completed 26% of their shopping heading into the 2019 Black Friday-Cyber Monday (BFCM) weekend. Heading into the 2019 Black Friday-Cyber Monday (BFCM) weekend, 33% of purchases yet to be made are because the shopper is waiting for a sale.