of online transactions are now done on mobile.

Mobile searches for "____ brands" jumped during the 2016 holiday season and are still rising. Some examples: "men's watch brands" (+70%), "best purse brands" (+140%), "makeup brands" (+150%).

In 2016, mobile searches for "black friday ad(s)" peaked on Thanksgiving.

Mobile searches containing "Black Friday" increased by 80% over the past two years.

Online conversions spike on both Black Friday and Cyber Monday, jumping to 40% during Thanksgiving weekend compared with the rest of the year.

In 2016, mobile searches for "where to buy" peaked on Christmas Eve.