Mobile searches containing "Black Friday" increased by 80% over the past two years. Appears In Holiday shoppers are in the driver’s seat now—here’s what they’re looking for Related Content Holiday shoppers want more help in a hurry—here’s how to succeed this season Related Data Mobile searches for "____ brands" jumped during the 2016 holiday season and are still rising. Some examples: "men's watch brands" (+70%), "best purse brands" (+140%), "makeup brands" (+150%). In 2016, mobile searches for "black friday ad(s)" peaked on Thanksgiving. Online conversions spike on both Black Friday and Cyber Monday, jumping to 40% during Thanksgiving weekend compared with the rest of the year. In 2016, mobile searches for "where to buy" peaked on Christmas Eve. Mobile searches for “open now” and “store hours” grow throughout December and peak on Christmas Day. 8 p.m. is the peak time for mobile shopping searches on Thanksgiving Day.