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During the three-week period leading up to Black Friday, retailers are experiencing a larger percentage of store traffic the week before Black Friday.

Google Data, Aggregated, anonymized store traffic from a sample of U.S. users that have turned on Location History, Nov. 2016.

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of shoppers surveyed say knowing they got a good deal is important to them when deciding which brand or retailer to buy from.
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of shoppers surveyed say product information and pictures are important to them when deciding which brand or retailer to buy from.
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of shoppers surveyed think their shopping experience would be better if a retailer's loyalty or rewards program activated automatically at checkout.
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