In 2016, mobile searches for "black friday ad(s)" peaked on Thanksgiving. Appears In Holiday shoppers are in the driver’s seat now—here’s what they’re looking for Related Content Holiday shoppers want more help in a hurry—here’s how to succeed this season Related Data Mobile searches for "____ brands" jumped during the 2016 holiday season and are still rising. Some examples: "men's watch brands" (+70%), "best purse brands" (+140%), "makeup brands" (+150%). In 2016, mobile searches for "where to buy" peaked on Christmas Eve. Searches for "best" have shown higher growth among low-consideration products than high-consideration products over the past two years. In the past two years, mobile searches for "product reviews" have grown over 35%. Search interest in "open now" has tripled in the past two years. We've seen 1.5X more mobile searches ending with "to avoid" in the past two years.