Black Friday: Branded searches vs. non-branded searches

Black Friday Brand Search SVG

Related Data

Mobile searches for "____ brands" jumped during the 2016 holiday season and are still rising. Some examples: "men's watch brands" (+70%), "best purse brands" (+140%), "makeup brands" (+150%).

Google

In 2016, mobile searches for "black friday ad(s)" peaked on Thanksgiving.

Google

Among the top Black Friday searches are: "cyber monday vs. black friday," "which is better black friday or cyber monday," and "is cyber monday as good as black friday."

Google

In 2016, mobile searches for "where to buy" peaked on Christmas Eve.

Google Data
86%

of people who continued to shop after Christmas week used Search for holiday-related shopping.

Google/Ipsos

Mobile searches related to “best Black Friday” have grown over 80% in the past two years.

Google Data