66%

of Black teens make purchases online.

Google/Ipsos, U.S., "The Mobile-First Mindset of Gen Z," all teens defined as 13- to 17-year-olds n=1,000, Hispanic teens n=996, Black teens n=1000, 18- to 24-year-olds n=1,009, 25- to 34-year-olds n=1,004, Aug. 2016.

Appears In

Gen Z: A look inside its mobile-first mindset

Related Data

82%

of Hispanic teens make purchases online.
Google/Ipsos
63%

of smartphone users are more likely to purchase from companies whose mobile sites or apps offer them relevant recommendations on products they may be interested in.
Google/Ipsos
51%

of smartphone users are more likely to use a company or brand’s mobile app when browsing or shopping on a smartphone because they can get rewards or points.
Google/Ipsos
50%

of smartphone users are more likely to use a company or brand’s mobile site when browsing or shopping on a smartphone because they don’t want to download an app.
Google/Ipsos
30%

of smartphone users are more likely to use a company or brand’s mobile site when browsing or shopping on a smartphone when making a one-time purchase.
Google/Ipsos
58%

of smartphone users feel more favorable toward companies whose mobile sites or apps remember who they are and their past behavior.
Google/Ipsos