of smartphone users have contacted a business directly using the search results (e.g., “click to call” option).

Searches for “grocery,” “pharmacy,” and “photo” apps related to specific retailers have grown 140% YoY.

Investing and stock-related app searches, such as "penny stock trading app," "home advisor app," and "investments app," have grown 115% YoY.  

Searches for branded restaurant apps that enable things like reservations, tracking orders, and discounts have grown 120% YoY.

Searches for "free food" or "drink deal" restaurant apps have grown 100% YoY.

Searches for "coupon" apps related to specific brands have grown 90% YOY.