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In the last two years, searches for “where to buy” peaked on the last Friday before Christmas — December 22, 2017 and December 23, 2016.

Google Data, U.S., Nov.–Dec. 2017.

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This season, give last-minute shoppers the gift of assistance and can’t-match convenience

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Your guide to the consumer's shopping journey Inside the purchase journey of 3 deal-seeking shoppers

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Nearly 2/3 of shoppers say online video has given them ideas and inspiration for their purchase.
Google/Ipsos

Searches for “gifts for dad” have grown +80% in the past two years.
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Searches for “shopping app” have jumped 90% in the past two years.
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Searches for “gift + ____ year old” have grown +100% in the past two years.
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Mobile searches for “Christmas” + “clearance” have grown by over 150% in the past two years.
Google Data
82%

of evergreen shoppers used a search engine related to their shopping.
Google/Ipsos