> 25K

Over 25,000 creators, from pop stars to talk-show hosts to beauty bloggers and everyday people, have already shared their coming-out stories on YouTube.

YouTube Data, Global, Classification as “coming out” videos based on public data, such as headlines, tags, etc., and may not account for every such video available on YouTube, June 2018.

Appears In

What the evolution of #ComingOut videos can show brands about how to take a stand

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Related Data

75%

of shoppers surveyed say they have used a Google product (Search, Maps, YouTube) in the past week to help with their shopping.
Google/Ipsos

Over 70% of shoppers say online video has helped them learn more about an auto product they intend to buy.
Google/4A's/Ipsos
50%

of electronics shoppers say they purchased products they discovered on YouTube.
Google/Ipsos

45% of “dress” searches contain a reference to an event, like a wedding or graduation.
Google

Searches for “best” in the apparel category increased by over 15% over the past two years.
Google

1 in 6

of all searches for bottoms (trousers, shorts, skirts, etc.) reference a gender-related term, for example “women's shorts.”
Google