51% of people say they feel the need to connect with and better understand others through video content. Appears In Reflect, connect, learn: How video is fulfilling new roles in people’s lives Related Content 4 ways brands are following viewers’ passions — and getting results The way people are watching video in the living room is changing. Here’s how Digitally native brands are disrupting video advertising. Here are 3 things they’re not afraid to do Related Data 75% of shoppers surveyed say they have used a Google product (Search, Maps, YouTube) in the past week to help with their shopping. Over 70% of shoppers say online video has helped them learn more about an auto product they intend to buy. 50% of electronics shoppers say they purchased products they discovered on YouTube. 45% of “dress” searches contain a reference to an event, like a wedding or graduation. Searches for “best” in the apparel category increased by over 15% over the past two years. 1 in 6 of all searches for bottoms (trousers, shorts, skirts, etc.) reference a gender-related term, for example “women's shorts.”
