Skip to Content
85%

of consumers will take a product-related action (reading reviews, comparing prices, making a purchase) within 24 hours of discovering a product that meets their needs.

Related Data

51%

of shoppers surveyed say they use Google to research a purchase they plan to make online .

59%

of shoppers surveyed say they use Google to research a purchase they plan to make in-store or online.

46% of shoppers surveyed confirm inventory online before going to store.

59% of shoppers surveyed say they research online before they buy to ensure they are making the best possible choice.

70%

of shoppers surveyed say the ability to shop in person/in a store is important when deciding which brand or retailer to buy from.