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85%

of consumers will take a product-related action (reading reviews, comparing prices, making a purchase) within 24 hours of discovering a product that meets their needs.

Google/Ipsos Connect, Consumer Discovery Study, U.S., n of 2,001 U.S. consumers age 18–54 who go online at least once a month, Dec. 2018.

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of shoppers surveyed say product information and pictures are important to them when deciding which brand or retailer to buy from.
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of shoppers surveyed think their shopping experience would be better if a retailer's loyalty or rewards program activated automatically at checkout.
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