6 X growth in mobile watch time of travel diaries and vlogs in the past two years. Appears In Ask a researcher: How ‘normal people’ are taking over the product review Related Content Today’s ‘try before you buy’ mindset is reshaping how people shop It’s all about ‘me’—how people are taking search personally No decision is too small for today's consumers Related Data 59% of shoppers surveyed say that being able to shop on mobile is important when deciding which brand or retailer to buy from. 87% of shoppers surveyed say knowing they got a good deal is important to them when deciding which brand or retailer to buy from. A global survey found that 56% of in-store shoppers used their smartphones to shop or research items while they were in a store in the past week. 85% of shoppers surveyed say product information and pictures are important to them when deciding which brand or retailer to buy from. 53% of shoppers surveyed think their shopping experience would be better if a retailer's loyalty or rewards program activated automatically at checkout. 49% of shoppers surveyed think their shopping experience would be better if retailers offered promotions or deals specific to past purchases.
