6 X growth in mobile watch time of travel diaries and vlogs in the past two years. Appears In Ask a researcher: How ‘normal people’ are taking over the product review Related Content Today’s ‘try before you buy’ mindset is reshaping how people shop It’s all about ‘me’—how people are taking search personally No decision is too small for today's consumers Related Data 75% of shoppers surveyed say they have used a Google product (Search, Maps, YouTube) in the past week to help with their shopping. Over 70% of shoppers say online video has helped them learn more about an auto product they intend to buy. 50% of electronics shoppers say they purchased products they discovered on YouTube. 45% of “dress” searches contain a reference to an event, like a wedding or graduation. Searches for “best” in the apparel category increased by over 15% over the past two years. 1 in 6 of all searches for bottoms (trousers, shorts, skirts, etc.) reference a gender-related term, for example “women's shorts.”
