Each month, the Global Market Insights team analyzes data sets of billions of recent search queries and consumer behaviors to develop a deep understanding of key market trends.
At the beginning of the year, a third of consumers said they were looking to manage their finances better in 2022, and more than 1 in 5 (22%) wanted to invest their money more.1 Even amid currently rising prices, rather than completely cutting back, many people have opted to be more conscious about spending, saving, and investing in things they still plan to do. As consumers seek balance between managing pent-up demand and associated costs, we see indications of consciousness in how they search.
People’s search topics are closely related to everyday experiences and, perhaps, influence their decisions on where and whether to spend. In dining, for example, we’ve seen a rise in searches for both “top rated restaurants” and “restaurants open now” alongside “pans for cooking fish” and “how long to air fry.” When it comes to entertainment, people are looking for both online and out-of-home options, with searches for “cloud gaming,” “streaming release date,” and “movie box office” all on the upswing.2