Nearly 2/3 of smartphone users are more likely to purchase from companies whose mobile sites or apps customize information to their location. Appears In Micro-Moments Now: 3 new consumer behaviors playing out in Google search data Related Content Understanding How Micro-Moments Influence Consumers Micro-Moments are multiplying—are you ready for the future of marketing? Related Data 60% of smartphone users have contacted a business directly using the search results (e.g., “click to call” option). Searches for “grocery,” “pharmacy,” and “photo” apps related to specific retailers have grown 140% YoY. Searches for "best" have shown higher growth among low-consideration products than high-consideration products over the past two years. In the past two years, mobile searches for "product reviews" have grown over 35%. Search interest in "open now" has tripled in the past two years. We've seen 1.5X more mobile searches ending with "to avoid" in the past two years.