Skip to Content

Nearly 2/3 of smartphone users are more likely to purchase from companies whose mobile sites or apps customize information to their location.

Google/Ipsos Connect, U.S., Rising Consumer Expectations in the Micro-Moment, (2016: n=1,516 U.S. online smartphone users, A18+, 2015: n=1,291 U.S. online smartphone users 18+), Dec. 2016 and Aug. 2015.

Appears In

Micro-Moments Now: 3 new consumer behaviors playing out in Google search data

Related Content

Understanding How Micro-Moments Influence Consumers Micro-Moments are multiplying—are you ready for the future of marketing?

Related Data

59% of shoppers surveyed say that being able to shop on mobile is important when deciding which brand or retailer to buy from.
Google/Ipsos
87%

of shoppers surveyed say knowing they got a good deal is important to them when deciding which brand or retailer to buy from.
Google/Ipsos

A global survey found that 56% of in-store shoppers used their smartphones to shop or research items while they were in a store in the past week.
Google/Ipsos
85%

of shoppers surveyed say product information and pictures are important to them when deciding which brand or retailer to buy from.
Google/Ipsos
53%

of shoppers surveyed think their shopping experience would be better if a retailer's loyalty or rewards program activated automatically at checkout.
Google/Ipsos
49%

of shoppers surveyed think their shopping experience would be better if retailers offered promotions or deals specific to past purchases.
Google/Ipsos