Nearly 2/3 of smartphone users are more likely to purchase from companies whose mobile sites or apps customize information to their location.

Related Data

60%

of smartphone users have contacted a business directly using the search results (e.g., “click to call” option).

Google/Ipsos

Searches for “grocery,” “pharmacy,” and “photo” apps related to specific retailers have grown 140% YoY.

Google Data

Searches for "best" have shown higher growth among low-consideration products than high-consideration products over the past two years.

Google

In the past two years, mobile searches for "product reviews" have grown over 35%.

Google

Search interest in "open now" has tripled in the past two years.

Google Trends

We've seen 1.5X more mobile searches ending with "to avoid" in the past two years.

Google