Nearly 2/3 of smartphone users are more likely to purchase from companies whose mobile sites or apps customize information to their location.

Related Data

60%

of smartphone users have contacted a business directly using the search results (e.g., “click to call” option).

Searches for “grocery,” “pharmacy,” and “photo” apps related to specific retailers have grown 140% YoY.

Searches for "best" have shown higher growth among low-consideration products than high-consideration products over the past two years.

In the past two years, mobile searches for "product reviews" have grown over 35%.

Search interest in "open now" has tripled in the past two years.

We've seen 1.5X more mobile searches ending with "to avoid" in the past two years.