6 in 10 of the online purchases deal seekers make are made on mobile. Appears In How to reach (and win) deal-seeking holiday shoppers this season Related Content The hunt for the perfect gift: Thoughtful shoppers need your help Your guide to the consumer's shopping journey Want to win the holiday season? Get to know these four types of shoppers Related Data 63% of smartphone users are more likely to purchase from companies whose mobile sites or apps offer them relevant recommendations on products they may be interested in. 51% of smartphone users are more likely to use a company or brand’s mobile app when browsing or shopping on a smartphone because they can get rewards or points. 50% of smartphone users are more likely to use a company or brand’s mobile site when browsing or shopping on a smartphone because they don’t want to download an app. 30% of smartphone users are more likely to use a company or brand’s mobile site when browsing or shopping on a smartphone when making a one-time purchase. 58% of smartphone users feel more favorable toward companies whose mobile sites or apps remember who they are and their past behavior. 60% of smartphone users have contacted a business directly using the search results (e.g., “click to call” option).