Related Data

86%

of people who continued to shop after Christmas week used Search for holiday-related shopping.

Google/Ipsos

Mobile searches related to “best Black Friday” have grown over 80% in the past two years.

Google Data
66%

of all holiday shopping last season was planned before purchase.

Google/Ipsos
57%

of shoppers say they look for helpful recommendations or suggestions for gifts.

Google/Ipsos
49%

of early-bird shoppers research before they buy to make the best decision.

Google/Ipsos
62%

of deal seekers research before they buy to make the best decision.

Google/Ipsos