< 70 % Nearly 70% of the deal seekers who did most of their shopping on Black Friday and Cyber Monday said they decided to buy because the item was a good deal or on sale. Appears In How to reach (and win) deal-seeking holiday shoppers this season Related Content The hunt for the perfect gift: Thoughtful shoppers need your help Your guide to the consumer's shopping journey Want to win the holiday season? Get to know these four types of shoppers Related Data 86% of people who continued to shop after Christmas week used Search for holiday-related shopping. People say they’ve only completed 26% of their shopping heading into the 2019 Black Friday-Cyber Monday (BFCM) weekend. Heading into the 2019 Black Friday-Cyber Monday (BFCM) weekend, 33% of purchases yet to be made are because the shopper is waiting for a sale. In 2018, nearly 40% of people began their holiday shopping in October. > 50 % of purchases still happen in-store during the holidays. Nearly 2/3 of shoppers say online video has given them ideas and inspiration for their purchase.