Skip to Content

< 70 %

Nearly 70% of the deal seekers who did most of their shopping on Black Friday and Cyber Monday said they decided to buy because the item was a good deal or on sale.

Google/Ipsos, U.S., Omnichannel Holiday Study, Holiday Shoppers 18+ n=1092 Deal Seekers, Nov. 2017–Jan. 2018.

Appears In

How to reach (and win) deal-seeking holiday shoppers this season

Related Content

The hunt for the perfect gift: Thoughtful shoppers need your help Your guide to the consumer's shopping journey Want to win the holiday season? Get to know these four types of shoppers

Related Data

59% of shoppers surveyed say that being able to shop on mobile is important when deciding which brand or retailer to buy from.
Google/Ipsos
87%

of shoppers surveyed say knowing they got a good deal is important to them when deciding which brand or retailer to buy from.
Google/Ipsos

A global survey found that 56% of in-store shoppers used their smartphones to shop or research items while they were in a store in the past week.
Google/Ipsos
85%

of shoppers surveyed say product information and pictures are important to them when deciding which brand or retailer to buy from.
Google/Ipsos
53%

of shoppers surveyed think their shopping experience would be better if a retailer's loyalty or rewards program activated automatically at checkout.
Google/Ipsos
49%

of shoppers surveyed think their shopping experience would be better if retailers offered promotions or deals specific to past purchases.
Google/Ipsos