< 70 %
Nearly 70% of the deal seekers who did most of their shopping on Black Friday and Cyber Monday said they decided to buy because the item was a good deal or on sale.
Nearly 70% of the deal seekers who did most of their shopping on Black Friday and Cyber Monday said they decided to buy because the item was a good deal or on sale.
Google/Ipsos, U.S., Omnichannel Holiday Study, Holiday Shoppers 18+ n=1092 Deal Seekers, Nov. 2017–Jan. 2018.
As of September 2023, 35% of US consumers had already started their holiday shopping, and among those 32% have already made a purchase.
At the beginning of September 2023, 45% of U.S. consumers said they would like to receive communication from retailers and brands about end-of-year holiday promotions, deals, and/or gift ideas.
Among those planning to shop for the holidays, 65% say they will shop online more.
Searches for “halloween decorations” and “halloween costumes” have grown over 60% and 20% WOW, respectively.
Searches for “home appliances” have grown over 11,350% WOW.
87% of holiday shoppers reported using Google properties (e.g., Search, Maps, YouTube) as a shopping resource vs. social media platforms (65%) and top online marketplaces (59%).