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< 70 %

Nearly 70% of the deal seekers who did most of their shopping on Black Friday and Cyber Monday said they decided to buy because the item was a good deal or on sale.

Google/Ipsos, U.S., Omnichannel Holiday Study, Holiday Shoppers 18+ n=1092 Deal Seekers, Nov. 2017–Jan. 2018.

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How to reach (and win) deal-seeking holiday shoppers this season

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86%

of people who continued to shop after Christmas week used Search for holiday-related shopping.
Google/Ipsos

People say they’ve only completed 26% of their shopping heading into the 2019 Black Friday-Cyber Monday (BFCM) weekend.
Google/Ipsos

Heading into the 2019 Black Friday-Cyber Monday (BFCM) weekend, 33% of purchases yet to be made are because the shopper is waiting for a sale.
Google/Ipsos

In 2018, nearly 40% of people began their holiday shopping in October.
Deloitte

> 50 %

of purchases still happen in-store during the holidays.
Google/Ipsos

Nearly 2/3 of shoppers say online video has given them ideas and inspiration for their purchase.
Google/Ipsos