In-market auto shoppers are doing their digital homework. Auto video research is on the rise and mobile usage has increased 35% year over year. The good news for auto brands? These shoppers are open to influence, with nearly three in four shopping across brands.
Digital Drives Auto Shopping
November 2013
Others are viewing
Marketers who view this are also viewing
-
Case StudyCase Study
Cross-Channel Marketing Drives Land Rover's Digital Sales
-
Case StudyCase Study
Fiat Drives Up Total Unaided Brand Awareness With Search Ads
-
VideoVideo
Mercedes-Benz France's Immersive YouTube Experience Fuels Shift in Brand Perception
-
ArticleArticle
5 trends shaping the auto industry’s approach to a new normal
-
ArticleArticle
3 trends driving the auto industry’s shift to dealer digitization
-
InfographicInfographic
The 5 key auto micro-moments brands should win