Although the holiday season will look a little different this year, it will continue to be a season of peak demand and a critical time to connect with shoppers. In this guide, you'll learn how Google Ads can help retailers and brands get discovered online, acquire new customers, and drive more sales. We've collected the most useful tools, product recommendations, consumer insights, and customer stories to help you achieve your business and marketing objectives. Whether you're looking for insights on consumers' shopping behaviors or you're making a game plan for the holiday season, this guide has you covered.
As COVID-19 has fundamentally changed the way we live and connect with the world around us, consumers' shopping behavior has shifted, too. Check out our supplemental guide with insights and best practices for handling the immediate impacts of COVID-19.