42%

of early-bird shoppers visit multiple websites before they make a decision.

Related Data

49%

of early-bird shoppers research before they buy to make the best decision.

Google/Ipsos
62%

of deal seekers research before they buy to make the best decision.

Google/Ipsos
57%

of deal seekers visit multiple websites before they make a decision.

Google/Ipsos
86%

of people who continued to shop after Christmas week used Search for holiday-related shopping.

Google/Ipsos
51%

of shoppers surveyed say they use Google to research a purchase they plan to make online .

Google/Ipsos