49% of early-bird shoppers research before they buy to make the best decision. Related Content Your guide to the consumer's shopping journey Holiday shoppers are begging brands for help. Are you listening? 3 ways digital video has upended shopping as we know it Consumers are always shopping and eager for your help Related Data 62% of deal seekers research before they buy to make the best decision. 42% of early-bird shoppers visit multiple websites before they make a decision. 57% of deal seekers visit multiple websites before they make a decision. 86% of people who continued to shop after Christmas week used Search for holiday-related shopping. In a global survey, 74% of in-store shoppers who searched online before going to the store to shop, said they searched for something in-store related such as the closest store near them, locations, in stock near them, hours, directions, wait times, and contact information. 51% of shoppers surveyed say they use Google to research a purchase they plan to make online .