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The time women spent watching entrepreneurial videos on YouTube more than doubled YoY.

YouTube Data, Global; classification as Entrepreneurial videos were based on public data such as headlines and tags, and may not account for every such video available on YouTube, Jan.–Dec. 2015 and Jan.–Dec. 2016.

Appears In

What women watch: Trends toward entrepreneurship, education, and empowerment on YouTube

Related Data

75%

of shoppers surveyed say they have used a Google product (Search, Maps, YouTube) in the past week to help with their shopping.
Google/Ipsos

Over 70% of shoppers say online video has helped them learn more about an auto product they intend to buy.
Google/4A's/Ipsos
50%

of electronics shoppers say they purchased products they discovered on YouTube.
Google/Ipsos

45% of “dress” searches contain a reference to an event, like a wedding or graduation.
Google

Searches for “best” in the apparel category increased by over 15% over the past two years.
Google

1 in 6

of all searches for bottoms (trousers, shorts, skirts, etc.) reference a gender-related term, for example “women's shorts.”
Google