43%

of evergreen shoppers visit multiple websites before they make a decision.

Related Data

49%

of early-bird shoppers research before they buy to make the best decision.

Google/Ipsos
62%

of deal seekers research before they buy to make the best decision.

Google/Ipsos
48%

of last-minute shoppers research before they buy to make the best decision.

Google/Ipsos
42%

of early-bird shoppers visit multiple websites before they make a decision.

Google/Ipsos
57%

of deal seekers visit multiple websites before they make a decision.

Google/Ipsos
86%

of people who continued to shop after Christmas week used Search for holiday-related shopping.

Google/Ipsos