People used Google Home devices to look up over 16 million recipes last holiday season, with over a million of those searches happening on Christmas day.

Google Home Data, 2019.

Related Data

86%

of people who continued to shop after Christmas week used Search for holiday-related shopping.
Google/Ipsos

Smart speakers, smartwatches, wireless headphones, and wireless speakers are among the top consumer electronic devices purchased on a mobile phone. Gaming consoles, smartphones, and smart TVs are still typically purchased in stores.
Google/LRWGreenberg

People say they’ve only completed 26% of their shopping heading into the 2019 Black Friday-Cyber Monday (BFCM) weekend.
Google/Ipsos

Heading into the 2019 Black Friday-Cyber Monday (BFCM) weekend, 33% of purchases yet to be made are because the shopper is waiting for a sale.
Google/Ipsos
76%

of people use some form of AI weekly.
OMD

61% of people own a smart device.
OMD