Mobile searches for “gifts” grow 50% from the first week in December to the week of Christmas.

Related Data

Mobile searches for "____ brands" jumped during the 2016 holiday season and are still rising. Some examples: "men's watch brands" (+70%), "best purse brands" (+140%), "makeup brands" (+150%).

Google

In 2016, mobile searches for "black friday ad(s)" peaked on Thanksgiving.

Google

In 2016, mobile searches for "where to buy" peaked on Christmas Eve.

Google Data

Searches for "best" have shown higher growth among low-consideration products than high-consideration products over the past two years.

Google

Mobile searches related to "same-day shipping" have grown over 120% since 2015.

Google

In the past two years, mobile searches for "product reviews" have grown over 35%.

Google