Mobile searches for "____ brands" jumped during the 2016 holiday season and are still rising. Some examples: "men's watch brands" (+70%), "best purse brands" (+140%), "makeup brands" (+150%).

In 2016, mobile searches for "black friday ad(s)" peaked on Thanksgiving.

In 2016, mobile searches for "where to buy" peaked on Christmas Eve.

Searches for "best" have shown higher growth among low-consideration products than high-consideration products over the past two years.

Mobile searches related to "same-day shipping" have grown over 120% since 2015.

In the past two years, mobile searches for "product reviews" have grown over 35%.