During the 2017 holiday season, almost 50% of shoppers made purchases from new retailers. Appears In This season, give last-minute shoppers the gift of assistance and can’t-match convenience Related Content Your guide to the consumer's shopping journey Inside the purchase journey of 3 deal-seeking shoppers Related Data Nearly 2/3 of shoppers say online video has given them ideas and inspiration for their purchase. Searches for “gifts for dad” have grown +80% in the past two years. Searches for “shopping app” have jumped 90% in the past two years. Searches for “gift + ____ year old” have grown +100% in the past two years. Mobile searches for “Christmas” + “clearance” have grown by over 150% in the past two years. 82% of evergreen shoppers used a search engine related to their shopping.
