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During the 2017 holiday season, almost 50% of shoppers made purchases from new retailers.

Google/Ipsos, U.S., Post Holiday Survey, n=1505, holiday shoppers 18+, 2017.

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This season, give last-minute shoppers the gift of assistance and can’t-match convenience

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Mobile searches for “Christmas” + “clearance” have grown by over 150% in the past two years.
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of evergreen shoppers used a search engine related to their shopping.
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