In 2016, mobile searches for “store hours” peaked on Christmas Day — the highest day of the year for that search. Appears In Holiday shoppers want more help in a hurry—here’s how to succeed this season Related Content Holiday checklist 2017: What to know about today's mobile-first shoppers Micro-Moments Now: Why 'near me' intent is a 'near you' opportunity Micro-Moments Now: Why expectations for 'right now' are on the rise Related Data Mobile searches for "____ brands" jumped during the 2016 holiday season and are still rising. Some examples: "men's watch brands" (+70%), "best purse brands" (+140%), "makeup brands" (+150%). In 2016, mobile searches for "black friday ad(s)" peaked on Thanksgiving. Mobile searches containing "Black Friday" increased by 80% over the past two years. Online conversions spike on both Black Friday and Cyber Monday, jumping to 40% during Thanksgiving weekend compared with the rest of the year. In 2016, mobile searches for "where to buy" peaked on Christmas Eve. Mobile searches for top retailers are higher on both Christmas Eve and Christmas Day than any other day in December.