In 2016, mobile searches for “store hours” peaked on Christmas Day — the highest day of the year for that search.

Related Data

Mobile searches for "____ brands" jumped during the 2016 holiday season and are still rising. Some examples: "men's watch brands" (+70%), "best purse brands" (+140%), "makeup brands" (+150%).

Google

In 2016, mobile searches for "black friday ad(s)" peaked on Thanksgiving.

Google

Mobile searches containing "Black Friday" increased by 80% over the past two years.

Google

Online conversions spike on both Black Friday and Cyber Monday, jumping to 40% during Thanksgiving weekend compared with the rest of the year.

Google

In 2016, mobile searches for "where to buy" peaked on Christmas Eve.

Google Data

Mobile searches for top retailers are higher on both Christmas Eve and Christmas Day than any other day in December.

Google Data