In 2016, mobile searches for “store hours” peaked on Christmas Day — the highest day of the year for that search.

Google Data, U.S., Nov.–Dec. 2016.

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Mobile searches for "____ brands" jumped during the 2016 holiday season and are still rising. Some examples: "men's watch brands" (+70%), "best purse brands" (+140%), "makeup brands" (+150%).
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In 2016, mobile searches for "where to buy" peaked on Christmas Eve.
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