Mobile searches for "____ brands" jumped during the 2016 holiday season and are still rising. Some examples: "men's watch brands" (+70%), "best purse brands" (+140%), "makeup brands" (+150%).

Related Data

In 2016, mobile searches for "black friday ad(s)" peaked on Thanksgiving.

In 2016, mobile searches for "where to buy" peaked on Christmas Eve.

Mobile searches for bras have grown over 395% overall in the past two years.

growth in mobile searches for "__ for me" in the past two years.

brand metric lifts for intent-based targeting compared to demographic-based targeting alone.

Mobile searches for “best” have grown over 80% in the past two years.