Each month, the Google Ads Research and Insights team analyzes data sets of billions of recent search queries and consumer behaviors to develop a deep understanding of key market trends.
With more businesses open and fewer travel restrictions this year, people are looking forward to the holiday season and planning ahead. They’re shoring up holiday travel plans early, seeking reassurance about current “travel rules,” cutting through the clutter to find the “best places to travel in” or the “best place to stay,” and hoping to find “last minute hotel deals.”
They’re planning to go out when possible, searching for “new years eve” and “christmas party,” seeking places to have “christmas dinner,” and looking for “unique things to do” in various cities. People are also already on the lookout for that perfect gift, searching local “christmas markets” and “gift shops near me” and seeking inspiration for “christmas gift ideas.”1
And momentum to secure the best deals is building fast. Searches for “leaked black friday deals” were up over 20X week over week.2